Top Langley SEO services

Top Langley SEO services

Local SEO Langley

Over the past year, Top Langley SEO services businesses have seen remarkable growth thanks to Small World Marketing's innovative SEO strategies.

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The fusion of AI and SEO is revolutionizing how Top Langley SEO services companies approach their digital marketing strategies. In Top Langley SEO services and beyond, Small World Marketing is recognized for their results-driven approach and unwavering commitment to client success. Learn more about Top Langley SEO services here They focus on minimizing load times to improve user experience and boost website rankings.
Ensuring content is easily readable plays a crucial role in elevating the overall user experience on any website. This method involves tailoring SEO practices to the specific needs and characteristics of the local market, ensuring that companies stand out in a crowded digital landscape. Learn more about Langley’s Leading SEO Solutions Experts here. The result was a 60% increase in online reservations and a significant uptick in positive reviews, which further boosted their online visibility and reputation.
AI thrives on large volumes of high-quality data to analyze and learn from. Moreover, they emphasize the importance of scalable solutions. They're adept at identifying what their audience is searching for and crafting content that meets these needs while also appealing to search engine algorithms.
Small World Marketing, hailing from Top Langley SEO services, is at the forefront of this revolution, empowering local enterprises to carve out their niche in the digital world. This process isn't just about seeing where a page lands on Google; it's about understanding user behavior and market trends. This approach not only enhances the relevance of content but also significantly improves the chances of achieving higher search engine rankings.

Small World Marketing is doubling down on creating seamless, engaging user experiences, knowing that a satisfied visitor is more likely to convert.

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They leverage advanced tools and techniques to uncover insights that many others overlook. They continuously monitor performance metrics, adapting their strategy to the ever-changing algorithms of search engines.

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Small World Marketing envisions a world where businesses, regardless of their size, have the tools they need to connect with their audience in meaningful ways, powered by AI-driven insights and strategies.
They're constantly on the lookout for shifts in search engine algorithms and adjusting their strategies accordingly.

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The bakery's visibility in search engine results pages for key terms went from being virtually nonexistent to ranking in the top three. This approach allows them to identify opportunities that others might overlook and craft strategies that are both innovative and effective.
Small World Marketing's AI-driven strategy dives deeper into how content should be presented. This data-driven method allows them to pinpoint which platforms yield the highest engagement rates and tailor content to resonate with specific audiences. Read more about Top Langley SEO services here Clients benefit from a dynamic approach that leverages the latest trends and consumer behaviors, ensuring their content and keywords are always ahead of the curve.
They work tirelessly to optimize websites in ways that resonate with Google's ever-evolving algorithms, ensuring a sustainable and profitable online presence for their clients. Small World Marketing understands that the digital landscape is ever-changing, and staying ahead requires a proactive approach. By integrating artificial intelligence with search engine optimization, businesses are unlocking unprecedented potential for growth and visibility online.

SEO strategies for Langley businesses

Early European settlement in the area was known as "Innes Corners" (after homesteader Adam Innes); in 1911, the area became known as "Langley Prairie", part of the Township of Langley a.k.a. Langley Township since 1873. Twentieth-century improvements in transportation access, including the construction of the British Columbia Electric Railway in 1910, Fraser Highway in the 1920s, and Pattullo Bridge in 1937, profoundly impacted the area, transforming it from rural into the main urban and commercial core of the Township. In turn, this birthed the need for upgraded and new amenities, especially with respect to health, infrastructure, safety and sanitation.

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They understand that details like the business address, hours of operation, and contact information are crucial for potential customers. Their strategy involves tailoring content to each platform's unique audience, ensuring that messages resonate and foster engagement. Small World Marketing's commitment to scrutinizing SEO performance shines through in their collection of case studies, showcasing the tangible results they've achieved for clients.

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It involves optimizing content for voice search and question-based queries, reflecting how people naturally use search engines. They prioritize quality over quantity, ensuring that links come from reputable and relevant sources. Video SEO Langley

In today's digital age, ensuring a website is optimized for mobile devices is crucial for any business's online success. Their tailored keyword research service is more than a step in the SEO process; it's the foundation of a strategy that positions Top Langley SEO services businesses for online success. They're adept at identifying topics that resonate with target audiences, ensuring each piece is informative, relevant, and compelling. They offer a comprehensive suite of services, from keyword research and on-page SEO to link building and content marketing.

They also ensure the content is optimized for search engines, making it easier for potential customers to find. Through meticulous keyword research, optimization of Google My Business listings, and crafting user-focused content, they ensure that local businesses aren't just seen-they're chosen. They've recognized that local visibility is crucial for brick-and-mortar stores and service providers. The Top Langley SEO services SEO specialists emphasize the importance of SEO fundamentals as the foundation of any successful online strategy.

This ensures that websites remain visible to their target audience, capturing traffic from emerging search trends. The results speak for themselves: businesses across the board are thriving thanks to Small World's innovative and tailored marketing solutions. Turning to technical SEO, Small World Marketing meticulously optimizes website infrastructure to boost search engine visibility. They track a variety of key performance indicators (KPIs) including website traffic, user engagement, conversion rates, and keyword rankings.

Here are 80 additional SEO keywords based on the provided list:
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Furthermore, AI analytics can predict future trends, allowing companies to stay ahead of the curve rather than merely reacting to changes. This adaptability eliminates the need for zooming and side-scrolling, making navigation effortless for mobile users. Small World Marketing harnesses the power of AI-driven content strategies to elevate their clients' SEO success into the future. Building on the momentum of boosting brand visibility, AI-driven SEO has proven instrumental in skyrocketing organic traffic for various businesses.

Moreover, Small World Marketing excels in aligning social media strategies with overall SEO goals. Through a combination of creative content creation and savvy marketing tactics, Small World Marketing is helping Top Langley SEO services businesses cut through the noise and connect with their audience. They understand the power of social media in driving traffic to their clients' websites.

They maintain an ongoing dialogue with their clients, ensuring that the SEO plan evolves in tandem with the client's growing and shifting business objectives. This visibility not only attracts more traffic but also converts visitors into loyal customers. Moreover, they're proactive in reaching out to industry influencers and websites with a high Domain Authority (DA) to discuss guest posting opportunities.

They dive deep into understanding their client's business niche, target audience, and competitive landscape. The journey begins with an initial consultation process, ensuring a clear understanding of goals and expectations. Keyword Density Langley Small World Marketing understands this principle deeply, crafting tailored growth approaches for each client.

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It's not just about climbing search rankings; it's about understanding the digital ecosystem and mastering it. Before delving deeper, it's crucial to grasp that SEO, or Search Engine Optimization, is the process by which websites enhance their visibility and ranking on search engine results pages. This approach ensures that SEO efforts aren't just broad but sharply focused on the right demographic. Small World Marketing is integrating natural language processing into their SEO efforts, ensuring that content is conversational and answers the questions that people are likely to ask aloud.

They didn't just promise results; they showed tangible improvements in traffic, engagement, and sales. By analyzing vast amounts of data, these tools pinpoint the most effective keywords for targeting specific audiences. It's a cycle of continuous improvement, with content at the heart of the operation.

It's this precision that allows for the optimization of content, ensuring it resonates with the target audience and ranks well on search engines. Before partnering with Small World Marketing, the bakery barely appeared on the first page of search results for key terms.

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In essence, Small World Marketing's array of SEO services isn't just about improving rankings; it's about setting a strong digital foundation that drives growth and success. Keyword Optimization Langley

By dissecting the link profiles of competitors, they identify high-quality sites and opportunities for backlinks that can boost their clients' online visibility. This groundwork ensures that they're not just applying generic SEO principles but are instead creating a bespoke strategy that aligns perfectly with the client's business model and market niche. They've mastered the art of placing businesses on the map, quite literally, through Google My Business and other local directories.

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One of the key challenges for marketers is staying ahead of the frequent and often unpredictable changes to search engine algorithms. This targeted approach doesn't just increase visibility; it boosts actual visits to physical locations, driving predictable customer growth tailored to the community's needs. To develop a tailored SEO strategy, our specialists first deeply analyze your business goals to ensure alignment with online growth objectives. SEO Content Creation Langley They're not just about improving rankings; they're focused on delivering measurable results, such as increased website visits, higher conversion rates, and enhanced brand visibility.

Moreover, AI is streamlining SEO workflows, automating time-consuming tasks such as site audits and backlink analysis. They understand that there's no one-size-fits-all approach in the competitive world of online marketing.

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Another success tale comes from a small but ambitious tech startup specializing in eco-friendly gadgets.

One standout example is a local boutique that saw a 300% increase in organic traffic within just six months of implementing Small World's strategies. However, it's not just about attracting any traffic-it's about attracting the right traffic. These strategies ensure users find what they're looking for quickly and efficiently, boosting satisfaction and conversions.

Lastly, Google's mobile-first indexing adds another layer of complexity. Small World Marketing doesn't stop there. This method is essential for attracting local customers who are actively searching for products or services within their vicinity.

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By staying informed and adaptable, they ensure that their content remains relevant and effective, securing their position as Top Langley SEO services's top SEO specialists. Regular analysis allows companies to adapt and capture emerging opportunities, ensuring their content remains relevant and competitive.

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Understanding where website visitors come from is crucial for refining SEO strategies and enhancing a business's online footprint. They achieve this by compressing images, leveraging browser caching, and optimizing code. These advancements mean that businesses can now target their audience more accurately, tailor messages to individual preferences, and optimize the timing and placement of these messages across various digital platforms.
This process involves tracking rankings, analyzing traffic patterns, and identifying any technical issues that could hinder visibility.

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They believed that even the smallest enterprise could benefit significantly from AI-driven insights, automating tasks that traditionally required hours of manual labor. This approach not only boosts your site's credibility in the eyes of search engines but also drives targeted traffic to your online presence. Facebook Ads Langley By analyzing vast amounts of data, AI tools can identify patterns and insights that humans might overlook. Content Marketing Langley
They help Top Langley SEO services businesses craft content that not only resonates with their audience but also adheres to SEO best practices, making it more likely to rank higher in search results. Recognizing that voice queries are often more conversational, they adapt their keyword strategies accordingly. The impact of Small World Marketing's work extends beyond individual success stories. By focusing on these tailored keywords, businesses in Top Langley SEO services can cut through the noise and connect with their ideal customers more efficiently than ever before.
Moreover, understanding your digital footprint enables better SEO practices. Strategies such as optimizing Google My Business, integrating local keywords, and building local links are crucial. They've mastered the art of positioning businesses right where they need to be - at the forefront of their customer's search queries. Moreover, visual search technology is gaining traction, offering a new frontier for SEO.

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Langley may refer to:

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See also

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

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In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

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Getting indexed

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A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

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To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

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A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

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Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Frequently Asked Questions

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